After diving into college radio at WOBC in Ohio, Will joined Prometheus in 2012 to assist grassroots organizations applying for LPFM licenses in the 2013 application window. Since then Will has travelled extensively working as a broadcast engineer, building LPFM stations around the US, and has served in programming and operations roles in public media including at Marfa Public Radio and Santa Fe Public Radio. Will is a co-founder of KMRD-LP in Madrid, New Mexico and operates a company called Field Effect that provides broadcast technology services, project management, and studio and transmission facility construction in Texas, New Mexico, and the Southwest.
About this Presentation
Make stuff, make money!
Looking for ideas to grow your station's brand, listener awareness, volunteer recruitment and bring in some cash? We'll discuss affordable methods for grassroots marketing, how to sell cool merchandise, put on attention grabbing events, and unconventional community engagement strategies. Lisa Kettle and Will Floyd from Prometheus will share anecdotes from their years of experience in community radio. Participants will be welcomed to share about their stations and engage in a lively discussion.
Also Lisa Kettyle will be joining me to present:
Lisa Kettyle has worked in non-profit management, community engagement, and the performing arts for over 20 years. She is currently on contract as the Program Coordinator for the Prometheus Radio Project, providing administrative support through the LPFM filing period. Before coming to PRP, she was the Program Director for the National Federation of Community Broadcasters (NFCB). Lisa got her start in community media serving as the Chief Operating Officer at Marfa Public Radio. Lisa excels in project management, event production, fundraising, and building organizational capacity. She also has experience with programming, change management, diversity, equity, and inclusion work, and social media.
When not working in community media, Lisa is a community organizer and event producer. She co-founded the Big Bend Reproductive Coalition, a grassroots reproductive justice organization serving Far West Texas. She spends her spare time playing music, hanging out with her chickens, and drinking coffee in Marfa.